Unveiling the soul of Quotient Sciences
With ambitions for growth, ensuring clarity of offer and communications is more important than ever for Quotient Sciences. Through a new design system that provides absolute flexibility, we’ve enabled the business to stretch commercially in the future while ensuring that its brand stays one step ahead.
Throughout a fluid design process, we used our extensive knowledge of Quotient – as well as its offer and industry – to craft a new identity that’s rooted in meaning yet stands out amongst their competitors and peers. Tying together Quotient’s unique personality and culture with unquestionable ambition, the new brand is now emotive and engaging in equal measure.
The project touched on every facet of the Quotient brand – from its presence across digital channels, through to its sales materials and even a live virtual launch event beamed to all 950 of the company’s employees across 2 continents.
Our ongoing partnership with Quotient is a strong reminder that a brand’s continued ability to evolve, stay relevant and connect with its audiences is absolutely paramount.