Journal

Thoughts, news and views from the Cubic team

Thoughts, news and views from the Cubic team

  • Work

A new kind of safety campaign for FCC Environment

We’ve continued our partnership with FCC Environment by reimagining and relaunching a company-wide safety campaign for the business.

Cubic Journal - Concepts - Thumbnail 2
  • Insight

From idea to reality: Putting concept brands to work

There’s always more than one way to answer a question posed by design. In many ways, that’s the beauty of it – endless possibility.

  • Insight

Catching Up With Oska Health

We sat down with co-founder Niklas Best to look back on the brand creation project that set Oska up for success.

  • Insight

Brand nudging: Why a rebrand might not be the answer

Here, we tackle a big question – “Should we rebrand?” – and argue why changing your brand from the ground up isn’t necessarily the right answer…

  • Insight

Filling brands with meaning

What is a brand? What makes them matter? Why do some work better than others? We think the answer’s pretty simple… Meaning.

  • Work

Crafting Wild Rutland

Exploring the level of craft and finesse that went into the Wild Rutland identity.

  • Work

An Italian takeover for MJF Interiors

Dentro c'è Tutto – Putting an Italian twist on Inside is Everything.

Journal - FCC Early Careers Tote Bag
  • Work

Turning imagination into climate action for FCC Environment

How we've helped FCC Environment become seen as a more attractive place for graduates and apprentices to start their careers.

  • Insight

What makes a great brand campaign?

Follow these steps for guaranteed campaign greatness.

Journal - Enhancing Your Pharma Brand
  • Insight

Just what the doctor ordered: 5 steps for enhancing pharma brands

Is your pharma brand in need of a dose of freshness? Here's some tips to help you on your way.

IiN Halloween Campaign - Journal Images v3
  • Work

Having some Halloween fun with It’s in Nottingham

BOO! We've been continuing our partnership with It's in Nottingham to deliver a Halloween campaign that sets the creative benchmark for future communications.

  • Insight

In conversation: Street-style photographer, Alice Ashley

We sat down with Alice to talk about her style, what she loves about photography and her take on working on the It's in Nottingham refresh.