Thoughts, news and views from the Cubic team

  • Insight

Filling brands with meaning

What is a brand? What makes them matter? Why do some work better than others? We think the answer’s pretty simple… Meaning.

  • Insight

Brand nudging: Why a rebrand might not be the answer

Here, we tackle a big question – “Should we rebrand?” – and argue why changing your brand from the ground up isn’t necessarily the right answer…

  • Work

Crafting Wild Rutland

Exploring the level of craft and finesse that went into the Wild Rutland identity.

  • Work

An Italian takeover for MJF Interiors

Dentro c'è Tutto – Putting an Italian twist on Inside is Everything.

Journal - FCC Early Careers Tote Bag
  • Work

Turning imagination into climate action for FCC Environment

How we've helped FCC Environment become seen as a more attractive place for graduates and apprentices to start their careers.

  • Insight

What makes a great brand campaign?

Follow these steps for guaranteed campaign greatness.

Journal - Enhancing Your Pharma Brand
  • Insight

Just what the doctor ordered: 5 steps for enhacing pharma brands

Is your pharma brand in need of a dose of freshness? Here's some tips to help you on your way.

IiN Halloween Campaign - Journal Images v3
  • Work

Having some Halloween fun with It’s in Nottingham

BOO! We've been continuing our partnership with It's in Nottingham to deliver a Halloween campaign that sets the creative benchmark for future communications.

  • Insight

In conversation: Street-style photographer, Alice Ashley

We sat down with Alice to talk about her style, what she loves about photography and her take on working on the It's in Nottingham refresh.

Journal - MJF Interiors London Photoshoot
  • Work

Behind the scenes: Our photoshoot with MJF Interiors UK

Shooting refreshed imagery and film in MJF Uk's beautiful London showroom.

Journal - FCC Energy Saving Campaign Globe
  • Work

Helping FCC Environment communicate its commitment

We've recently had the pleasure of working with our long-standing client FCC Environment to refresh their sustainability communications.

Onyx Insight - Wind Turbines Thumbnail
  • News

ONYX Insight + Cubic

We're pleased to be working with wind turbine data and engineering business ONYX Insight.