Brands and branding. The B words. At Cubic, we live and breathe them every day. But we get it – they can feel like a bit of an enigma. What do we even mean by ‘brand’ anyway?
That’s the intention behind ‘Brand is…’. Our new content series that explores what brand is and what makes some matter more than others.
First up is a subject we know well at Cubic… Meaning.
We believe meaning is the single most powerful tool at a brand’s disposal. Without it, it’s lost.
A rudderless ship. An empty vase. A bridge to nowhere. Directionless. Hollow. Ineffective.
If you’re responsible for a brand, you have an opportunity to make it matter. By filling it with meaning.
Click the button below to read more.
