Cubic
Journal
Thoughts, news and views from the Cubic team
Catching Up With Oska Health
We sat down with co-founder Niklas Best to look back on the brand creation project that set Oska up for success.
Brand nudging: Why a rebrand might not be the answer
Here, we tackle a big question – “Should we rebrand?” – and argue why changing your brand from the ground up isn’t necessarily the right answer…
Filling brands with meaning
What is a brand? What makes them matter? Why do some work better than others? We think the answer’s pretty simple… Meaning.
What makes a great brand campaign?
Follow these steps for guaranteed campaign greatness.
![Journal - Enhancing Your Pharma Brand](https://cubicstudio.co.uk/wp-content/uploads/2024/01/Journal-Enhancing-Your-Pharma-Brand.jpg)
Just what the doctor ordered: 5 steps for enhancing pharma brands
Is your pharma brand in need of a dose of freshness? Here's some tips to help you on your way.
In conversation: Street-style photographer, Alice Ashley
We sat down with Alice to talk about her style, what she loves about photography and her take on working on the It's in Nottingham refresh.
![Journal - Staying Immersed](https://cubicstudio.co.uk/wp-content/uploads/2021/09/Journal-Staying-Immersed.jpg)
Staying immersed: Evolving our approach to insight and research
Getting to the heart of a brand is key to making it more effective. And to do that, we need to apply some empathy.