Journal

Thoughts, news and views from the Cubic team

Your brand. It’s a living, breathing narrative. A story that’s forever unfolding. A ripple in the world. But only if it matters.

There’s always more than one way to answer a question posed by design. In many ways, that’s the beauty of it – endless possibility.

We sat down with co-founder Niklas Best to look back on the brand creation project that set Oska up for success.

Here, we tackle a big question – “Should we rebrand?” – and argue why changing your brand from the ground up isn’t necessarily the right answer…

What is a brand? What makes them matter? Why do some work better than others? We think the answer’s pretty simple… Meaning.

Follow these steps for guaranteed campaign greatness.

Is your pharma brand in need of a dose of freshness? Here's some tips to help you on your way.

We sat down with Alice to talk about her style, what she loves about photography and her take on working on the It's in Nottingham refresh.

Getting to the heart of a brand is key to making it more effective. And to do that, we need to apply some empathy.

Brands that mean more, deliver more

Whether you're starting up or starting over, we’d love to have a chat to see how we can help.

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