Carillion PowerFlow - Logo v2
PowerFlow - Mobile Header


Putting the energy into power delivery

Carillion, one of the UK’s largest infrastructure and utilities companies, had created a revolutionary new product with the potential to transform the power delivery marketplace for the better.

Wanting to create noise about its launch, we were trusted to undertake in-depth research, strategy development, naming and brand language definition for the new product, which needed to be supported by literature, brand guidelines and a stunning launch campaign.

Carillion PowerFlow - Headline
Carillion PowerFlow - Symbol
Carillion PowerFlow - Naming
Carillion PowerFlow - Uniforms

With a symbol that featured concentric circles – more prominent towards the centre and lighter on the outside – we conveyed the true power behind the new technology and the efficiency benefits it delivered.

Carillion PowerFlow - Logo 2
Carillion PowerFlow - Colour Palette
Carillion PowerFlow - Logo Exclusion Zone
Carillion PowerFlow - Positioning
Carillion PowerFlow - Vehicle Livery
Carillion PowerFlow - Advert

“Cubic created an innovative visual system that felt brand new yet completely familiar – exactly what our brief requested.”

Joanne Wilkins

Product Development Director, Carillion