Bridgepoint
Laying future foundations for growth
Bridgepoint is a UK-based private equity business whose portfolio includes big-name brands like Burger King, Hobbycraft and Dorna. Wanting to communicate their difference and the unique way they work, Bridgepoint approached us to redefine their corporate literature and web presence to help their brand pack a stronger punch.
Our challenge was to demonstrate how Bridgepoint’s expert teams build stronger businesses with the potential to grow by connecting bold ideas with hard capital – a complex conundrum that required a simple design solution.
We were tasked with creating a bank of photography of the Bridgepoint team to populate the website that we designed. That involved planning and art directing bespoke shoots at their London, New York and Paris headquarters.
As well as being their digital partner, we have also been Bridgepoint’s design communications agency – creating a range of corporate literature, including five consecutive annual reviews – all of which featured bespoke illustration as well as ongoing photography support.
“The fluid and seamless nature of the Bridgepoint website, combined with a fresh and modern modular design language, ensures the platform will remain future-fit”.
Simon Harrison
Creative Director, Cubic