MJF Interiors
What’s possible?
Following the success of our brand refresh project for MJF Interiors, we were asked to support the launch of the business’s new showroom space in Dublin. Carefully considered and beautifully bespoke, the showroom is a creative hub for local architecture and design talent – enabling them to experience physical products, shape ideas with the MJF team and think more widely and deeply about how they plan and organise the spaces they’re creating.
Our task was to deliver a campaign that demonstrated the effort, investment and time MJF had put into the space, as well as push its brand on creatively in order to attract and engage its design-led audiences.
Beginning with a teaser film to build anticipation – which featured work in progress imagery and coloured blueprints to add texture to communications – the campaign gave MJF the toolkit they needed to communicate beyond just the opening of the space and could continue to attract and excite new visitors over several months.
The campaign’s visual style needed to do justice to the showroom’s beauty and the level of detailed planning, thinking and creativity that had gone into its every square foot.
Featuring the world’s most dynamic design brands including Knoll, Herman Miller, Vitra and NaughtOne, as well as an abundance of iconic individual pieces, we let the elegance and expression of the showroom’s architecture and environments do most of the talking through contemporary styled photography and moving image.
The introduction of stepped and repeated messaging brought organisation, visual interest and dynamism to the campaign’s styling – while all of the elements were brought to life through the continuation of the slick and sophisticated motion design principles we’d already created for the brand.
“As usual, Cubic exceeded our expectations. Their planning and production of the campaign was executed perfectly and our brand continues to go from strength to strength”.
Siobhan Burke
Design Consultant, MJF Interiors
