NaughtOne
Making the most of being together again
NaughtOne is a furniture design and manufacturing business based in Yorkshire with a global presence. Part of the MillerKnoll group of companies, the business specialises in premium ancillary furniture that’s both beautiful and useful. With offices set to reopen following the COVID pandemic, we were tasked to develop a creative campaign that celebrated people returning to their workplaces – including a feature film, bespoke photography and social media content.
Key messages, built around the campaign’s 4 themes, highlighted the benefits NaughtOne furniture provides in story-led formats – ensuring communications felt natural and not overly salesy.
When developing the film’s storyboard, we carefully considered how the story should unfold to provide audiences with enough context but also to ensure the narrative is packed with genuine meaning that reinforced the Together Again idea.
Working with boutique film company Dimension2, and photographer Rob Smalley, we art directed the production which required a team of 30 people to work together in-sync.
“From the very first chat we had with Cubic, it was clear that they instantly understood the NaughtOne brand and what we were looking for. Embarking upon our first major marketing campaign has been a delight as the team is a joy to work with. They’re always available, work to strict deadlines and fundamentally have gone above and beyond to deliver an excellent campaign.”
Grace Todd
Marketing & Partnerships Manager, NaughtOne
