Salus
Sleep in style
Salus manufactures innovative hybrid foam mattresses. Compared to traditional sprung mattresses, their product makes a luxurious night’s sleep far more affordable to the average customer. But they’re not the only ones to do it. While there’s a lot of demand there’s just as much competition, and the market is crowded with brands like Tempur, Slumberland and Relyon.
Try spotting the differences. You won’t find many.
Applied across the website, social media, and exhibition stands, the look and feel is both modern and distinctly premium. And throughout our process, we kept the bigger picture in the back of our minds. The identity is balanced, flexible, and scalable – ready for whatever comms Salus might need next.
“The Salus brand pairs contemporary technology with classic luxury – creating a modern and inventive identity that’s both sophisticated and stylish.”
Simon Harrison
Creative Director, Cubic