Wild Rutland

Wild Rutland

Step into nature

Wild Rutland is a proposed conservation-inspired visitor attraction put together by a family who have farmed its 1,200 acre site for generations. Its ambition is to open up its visitors to a whole new world of nature – creating a captivating experience by reimagining the local landscape as it once was.

From the reintroduction of species that have been extinct in Britain for over a millennia, to creating new opportunities for greater bird, insect and reptile diversity by improving the habitat and ecology of the area, Wild Rutland’s intention is to facilitate education, play, adventure and enjoyment of the natural world. We were tasked with developing a brand for the long-term that could guide the overall vision of the project from concept to reality.

Wild Rutland - Messaging 3
Wild Rutland - Go Ape Photography

The elements of the logo were finely crafted to be sympathetic to each other – with the leaf-like shapes of the symbol utilised to add a touch of distinctive quirk to the lettering.

Wild Rutland - Map
Wild Rutland - Logo Type Inspiration

Inspired by its landscape, the brand’s colour palette features earthy, muted tones of woodlands which contrast with vibrant pops representing flowering meadows. Textural-heavy photography signified how close Wild Rutland gets visitors to nature in a literal sense, but also to demonstrate the beauty of nature that might go unnoticed.

Wild Rutland - Red Squirrel
Wild Rutland - Messaging 1
Wild Rutland - Climbing Trees
Wild Rutland - Business Card
Wild Rutland - Messaging 2
Wild Rutland - Instagram Stories
Wild Rutland - Brand Guidelines

“From their site visits and dialogue with stakeholders through to delivery of the final brand, Cubic demonstrated a clear understanding of our vision, the difference we intend to make to our local area and, ultimately, what we hope Wild Rutland will become. We’re thrilled with the brand they’ve created, and are looking forward to growing into it as the project moves forward.”

Hugh Vere Nicoll

Chief Executive Officer, Wild Rutland