Oska
It’s time to fix kidney care
Oska Health is a startup healthcare business that’s on a mission to help people with chronic kidney diseases live happier, healthier lives. With a firm belief that a digital-first approach can unlock significant benefits and cost efficiencies, Oska combines technology, behavioural science and health expertise to provide ongoing care and tailored support for patients.
Through rapid concepting and prototyping, we established and delivered an ownable brand with supporting web presence that shows the world what Oska is all about. The result is a brand that’s ready to shake up the industry by balancing warmth and accessibility with innovation, data and the latest trends in behavioural science.
Through regular sharing sessions with the core project team a creative concept was selected, refined and built out to become a full brand identity and expression – a journey that took us from questions to answers in just 2 weeks.
One of the key touchpoints to launch the Oska brand was a new, dual-language website. We designed the simple yet informative site to make the most of the new identity and expression we’d created – using its accessible design language to help users navigate and absorb content easily and intuitively.
We styled the brand’s photography to reflect its audiences and the benefit it provides them. It’s deliberately natural, positive and spontaneous to showcase the impromptu slices of everyday life and reality that Oska enables.
To help Oska narrate stories that words and photography would struggle to tell on their own, a distinctive illustration style – created by Ivone Correia – was introduced. The illustrations cleverly made subtle use of the brand’s symbol to make them a truly ownable asset.
“We were delighted to have Cubic work with us as a true partner on the project. The team understood our needs and requirements from the very first call, and translated them into a unique brand we’re incredibly proud of.”
Niklas Best
CEO, Oska Health
