Journal
Thoughts, news and views from the Cubic team
Thoughts, news and views from the Cubic team
From performance to possibility: A new direction for Rayon
Our refresh for a global lighting business in need of substance and style
Be at your best: what a brand idea makes possible
A brand idea gives decisions a centre of gravity. Something to measure against. A way of knowing when things feel right, and when they don’t.
Bringing clarity and confidence to FCC Environment’s first ESG Report
When FCC moved from Sustainability Report to ESG Report, it was a moment to sharpen focus – bringing clarity and confidence to the fore.
Woodland Trust x Cubic
They say not all heroes wear capes. But this one certainly does.
A new kind of safety campaign for FCC Environment
We’ve continued our partnership with FCC Environment by reimagining and relaunching a company-wide safety campaign for the business.
Brand nudging: Why a rebrand might not be the answer
Here, we tackle a big question – “Should we rebrand?” – and argue why changing your brand from the ground up isn’t necessarily the right answer…
Crafting Wild Rutland
Exploring the level of craft and finesse that went into the Wild Rutland identity.
An Italian takeover for MJF Interiors
Dentro c'è Tutto – Putting an Italian twist on Inside is Everything.
Turning imagination into climate action for FCC Environment
How we've helped FCC Environment become seen as a more attractive place for graduates and apprentices to start their careers.