We’ve continued our partnership with FCC Environment by reimagining and relaunching a company-wide safety campaign for the business.
With a brief to develop a campaign that reinforced FCC’s commitment to keeping its 4,000+ employees safe and encouraged positive behaviour change, we created All Safe.
Inspired by the FCC’s ambitious plans for engaging its workforce in two-way and open conversations about safety, the campaign was designed to go against the grain of other more expected, traditional communications focused on safety which tend to be instructional and driven by policy. Our research told us that they’re often flash in the pans and too easily ignored – focusing more on negativity than encouraging positive actions. We needed to avoid that.
Instead, we developed All Safe with longevity in mind – ensuring it can be rolled out over time to remain relevant, visually interesting and flexible in how it promotes safety by adopting a more positive, mutually beneficial and optimistic approach to communications.
The simple name came from the idea of safety being a collective commitment and a shared responsibility amongst all FCC staff – something that’s everybody’s business and in everybody’s interest.
We developed All Safe with longevity in mind – ensuring it can be rolled out over time to remain relevant, visually interesting and flexible in how it promotes safety by adopting a more positive, mutually beneficial and optimistic approach to communications.
Putting FCC’s brand assets to work in inventive and unexpected ways allowed the campaign to utilise expressive and creative treatments to ensure freshness through application. Messaging was kept straightforward but conversational – again, encouraging openness and honesty amongst FCC’s workforce – reinforcing the collective nature of the campaign.
Due to be rolled out in the coming months, All Safe is set to engage FCC’s employees on an ongoing basis – encouraging them to join the conversation, look out for each other and ultimately be safe together.
If promoting and encouraging safety is on your agenda for the coming months, we’d love to talk to you about how putting your brand to work in new, unexpected and inspiring ways can help your communications cut-through and connect. Just drop us a note or line to start a conversation.
