ONYX Insight + Cubic

ONYX Insight + Cubic

October 2022. Author: Oliver Bingham

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Cubic are delighted to announce a new partnership with wind turbine data analytics and engineering experts, ONYX Insight.

The Nottingham-headquartered business – which is part of BP’s Launchpad portfolio of companies – operates globally and has ambitious aims to build a more efficient future by becoming the world’s most innovative provider of predictive maintenance technology solutions to the renewable energy sector and beyond.

ONYX has chosen Cubic to develop a creatively-led campaign focusing on its condition monitoring service offering – a core part of its business, for which it has significant plans for growth having recently announced a new partnership with GE.

Jake Howard, Marketing Manager at ONYX Insight, commented:
“For this campaign, we decided to invest significantly in creative for the first time and we needed a partner that could help work through a range of ideas and evolve them into something that truly reinforces and propels who we are. Cubic has delivered just that, exceeding our expectations coming into the project; speaking with multiple functions of the business, pushing our existing brand standards to new heights and connecting us with some truly talented vendors. Once seen through to completion it will enable us to set ourselves apart from the rest of the market and set new standards for how we approach campaign, brand and creative work.”

Turbines on Location

The campaign, which includes the development of a bold creative concept, bespoke photography and film as well as rollout across numerous digital channels, is scheduled to launch in the coming weeks and will highlight ONYX’s ongoing commitment to helping wind operations maximise the returns on their portfolios.

ONYX Workshop

Work is already underway, with all filming and photography having been completed – so watch this space for the campaign’s launch and rollout.

From all at Cubic, thanks to the ONYX team for putting their trust in us to deliver the project.


If you’re interested in finding out more about what we’re up to, or our approach to campaigns, get in touch.

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