Rack
Taking warehouses to new heights
In an industry known more for its function than form, we were approached by the team at Rack with a clear goal: to help them become the new name in smart, scalable warehouse solutions. Our challenge was to create a brand that spoke not only to logistics managers and industrial buyers – but also to the growing demand for efficiency, clarity and innovation in supply chains.
That meant having a clear brand strategy for the brand to live by from day one, a name that could become lodged in customers’ minds and a scalable identity system that sets the business up for success. With warehousing being the backbone for modern commerce, we saw an opportunity to create a brand that felt engineered and exacting while remaining human and forward-thinking. One that reflected precision, without being cold – and structure, without being overly rigid.
With warehousing being the backbone of modern commerce, we saw an opportunity to create a brand that felt engineered and exacting while remaining human and forward-thinking.
Rack became a logical name to reinforce simplicity and function – which in turn enabled every other part of the brand to become more expressive and tactile.
The Rack brand reflects precision, without being cold – and structure, without being rigid.
Every element of the brand was developed to scale as seamless as Rack’s own warehouse solutions – from signage to sales decks, uniforms to digital platforms.
