Journal
Thoughts, news and views from the Cubic team
Thoughts, news and views from the Cubic team
Cubic Studio Jamz: The sound of getting stuff done
What's fuelling us, besides Lavazza? Give our Spring Spotify playlist a listen to find out...
Brand Thinking: 01 – Meaning
Your brand. It’s a living, breathing narrative. A story that’s forever unfolding. A ripple in the world. But only if it matters.
Woodland Trust x Cubic
They say not all heroes wear capes. But this one certainly does.
A new kind of safety campaign for FCC Environment
We’ve continued our partnership with FCC Environment by reimagining and relaunching a company-wide safety campaign for the business.
From idea to reality: Putting concept brands to work
There’s always more than one way to answer a question posed by design. In many ways, that’s the beauty of it – endless possibility.
Catching Up With Oska Health
We sat down with co-founder Niklas Best to look back on the brand creation project that set Oska up for success.
Brand nudging: Why a rebrand might not be the answer
Here, we tackle a big question – “Should we rebrand?” – and argue why changing your brand from the ground up isn’t necessarily the right answer…
Filling brands with meaning
What is a brand? What makes them matter? Why do some work better than others? We think the answer’s pretty simple… Meaning.
Crafting Wild Rutland
Exploring the level of craft and finesse that went into the Wild Rutland identity.
An Italian takeover for MJF Interiors
Dentro c'è Tutto – Putting an Italian twist on Inside is Everything.
Turning imagination into climate action for FCC Environment
How we've helped FCC Environment become seen as a more attractive place for graduates and apprentices to start their careers.
What makes a great brand campaign?
Follow these steps for guaranteed campaign greatness.