Changes in the IT security marketplace led prominent consultancy BMS to redefine their offer and rename themselves ITHealth. To reflect their focus on NHS providers, Cubic created a stunning new brand identity combining a heart with a medical cross that positions ITHealth as ‘the heart within the machine’. We also managed the complete rebrand, from research and strategy through to branding and communications.
As BMS, the company’s audience were struggling to grasp the capabilities of the business; the look was somewhat dull and outdated, the language a little tired and outmoded. We set to work injecting purpose and clarity into existing research and strategic review material, while rationalising and streamlining their brand architecture.
Working with insights gained during our seven-year relationship with antivirus giant ESET, we were able to bring extensive IT sector expertise to the project. With the heart idea at the core of our creative solution, we set about building a brand brimming with positivity. We then brought this to life via a fully responsive website and suite of comms materials.
The rebrand caused a sea change in the company’s fortunes, with sales improving so much that 2017 became their most profitable year to-date. In addition, ITHealth’s sales pipeline has increased greatly, together with their success rate in converting leads into lucrative IT contracts.