Journal
Thoughts, news and views from the Cubic team
Thoughts, news and views from the Cubic team
How can lighting brands lead?
What separates lighting brands that compete from those that lead? Our perspective on how lighting brands can dominate their category.
From performance to possibility: A new direction for Rayon
Our refresh for a global lighting business in need of substance and style
Strategy with a spine: why your brand should stop searching for meaning – and start choosing it
Meaning isn’t a hidden artefact waiting to be found. It’s a decision.
Be at your best: what a brand idea makes possible
A brand idea gives decisions a centre of gravity. Something to measure against. A way of knowing when things feel right, and when they don’t.
02 – Brand is commitment
Your brand doesn’t live in guidelines. It doesn’t live in layouts or touchpoints. It lives in your people – their decisions, instincts, pride and behaviours.
Bringing clarity and confidence to FCC Environment’s first ESG Report
When FCC moved from Sustainability Report to ESG Report, it was a moment to sharpen focus – bringing clarity and confidence to the fore.
‘Us’ featured in Creative Boom
We're proud to have been featured in Creative Boom for our work with the Woodland Trust.
Cubic Studio Jamz: The sound of getting stuff done
What's fuelling us, besides Lavazza? Give our Spring Spotify playlist a listen to find out...
01 – Brand is meaning
Your brand. It’s a living, breathing narrative. A story that’s forever unfolding. A ripple in the world. But only if it matters.
Woodland Trust x Cubic
They say not all heroes wear capes. But this one certainly does.
A new kind of safety campaign for FCC Environment
We’ve continued our partnership with FCC Environment by reimagining and relaunching a company-wide safety campaign for the business.
From idea to reality: Putting concept brands to work
There’s always more than one way to answer a question posed by design. In many ways, that’s the beauty of it – endless possibility.