Boots Beautiful You
Developing a premium yet personal beauty service
With ambitions to shake up the skincare category, Boots created Beautiful You – an innovative and impartial service designed to take the guesswork out buying beauty products.
After a successful soft launch, we were asked to develop a refreshed brand that reinforced Boots’ position as ‘feel good specialists’, increased footfall in stores and felt both premium and personal to beauty buyers.
![Boots Beautiful You - Logo](https://cubicstudio.co.uk/wp-content/uploads/2024/04/Boots-Beautiful-You-Logo-scaled.jpg)
![Boots Beautiful You - Colour Palette](https://cubicstudio.co.uk/wp-content/uploads/2024/04/Boots-Beautiful-You-Colour-Palette-scaled.jpg)
![Boots Beautiful You - Logo Development](https://cubicstudio.co.uk/wp-content/uploads/2024/04/Boots-Beautiful-You-Logo-Development.jpg)
![Boots Beautiful You - Proposition](https://cubicstudio.co.uk/wp-content/uploads/2024/04/Boots-Beautiful-You-Proposition.jpg)
The brand had to feel intimate and special without alienating customers, so we commissioned world-renowned lettering artist Alison Carmichael to craft a bespoke handwritten logo under our direction. Flowing gracefully, the word mark is sealed with a kiss – because what’s more special than that?
![Boots Beautiful You - Bag](https://cubicstudio.co.uk/wp-content/uploads/2024/04/Boots-Beautiful-You-Bag-scaled.jpg)
![Boots Beautiful You - Website - Mobile](https://cubicstudio.co.uk/wp-content/uploads/2024/04/Boots-Beautiful-You-Website-Mobile-scaled.jpg)
![Boots Beautiful You - Website - Tablet](https://cubicstudio.co.uk/wp-content/uploads/2024/04/Boots-Beautiful-You-Website-Tablet-scaled.jpg)
![Boots Beautiful You - Iconography 1](https://cubicstudio.co.uk/wp-content/uploads/2024/04/Boots-Beautiful-You-Iconography-1-scaled.jpg)
![Boots Beautiful You - Invitation](https://cubicstudio.co.uk/wp-content/uploads/2024/04/Boots-Beautiful-You-Invitation.jpg)
![Boots Beautiful You - Iconography 2](https://cubicstudio.co.uk/wp-content/uploads/2024/04/Boots-Beautiful-You-Iconography-2.jpg)
![Boots Beautiful You - Advertising](https://cubicstudio.co.uk/wp-content/uploads/2024/04/Boots-Beautiful-You-Advertising-scaled.jpg)
“The Beautiful You brand strikes the perfect blend between elegance and functionality. Working just as hard in digital as it does in-store, we couldn’t be more delighted with Cubic’s work.”
Marketing Director
Boots