Quotient Sciences

Refreshing a world-leader in pharmaceuticals

Quotient Sciences is a leading international pharmaceutical company. Focusing on accelerating drug development, the business enables new and more efficient treatments to reach patients as quickly as possible.

Following a name change and several acquisitions, we came on board to help Quotient stand out and thrive in their super-competitive market by developing a new visual identity that’s as innovative as the business it represents.

  • Research and analysis
  • Brand positioning
  • Visual identity
  • Design look and feel
  • Brand guidelines
  • Photography
  • Printed collateral
  • Brand film


Since the rebrand, Quotient Sciences’ turnover has grown by 20% and it is set to acquire further businesses in the future.

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Looking closer to see further

To understand what made the business and people that matter tick, we needed to get inside the world of Quotient early on. We identified new opportunities for the brand by digging deep into its market, uncovering audience needs and pinpointing competitor strengths through research and stakeholder interviews.


Building the system

Building on our insight, we developed a new and dynamic logo: ‘the Q form’. To reinforce Quotient’s expertise and cutting edge approach, the logo’s shape and form subtly references molecular bonds and cell cultures.

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A brave new brand

To extend and add further distinction to the brand’s identity, we oversaw the creation of a bespoke typeface by Rob Clarke, one of the world’s leading typeface designers. We also commissioned and art directed photographer Ben Statham to shoot imagery that captured the ingenuity of Quotient and its people.

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Bringing everything together

With every element in place and guidelines created, we set about communicating Quotient’s vision across a wide range of materials – from signage and advertising to corporate literatures and online campaigns. We also provided digital styling to the brand’s website to ensure it showed the refreshed brand off in the best way possible.


Cubic's modern and dynamic new brand identity for our business perfectly represents us as a best-in-class drug development services organisation.

Robin Bodicoat
Director, Marketing, Quotient Sciences

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