Developing a premium yet personal beauty service
Refreshing a world-leader in pharmaceuticals
To understand what made the business and people that matter tick, we needed to get inside the world of Quotient early on. We identified new opportunities for the brand by digging deep into its market, uncovering audience needs and pinpointing competitor strengths through research and stakeholder interviews.
Building on our insight, we developed a new and dynamic logo: ‘the Q form’. To reinforce Quotient’s expertise and cutting edge approach, the logo’s shape and form subtly references molecular bonds and cell cultures.
To extend and add further distinction to the brand’s identity, we oversaw the creation of a bespoke typeface by Rob Clarke, one of the world’s leading typeface designers. We also commissioned and art directed photographer Ben Statham to shoot imagery that captured the ingenuity of Quotient and its people.
With every element in place and guidelines created, we set about communicating Quotient’s vision across a wide range of materials – from signage and advertising to corporate literatures and online campaigns. We also provided digital styling to the brand’s website to ensure it showed the refreshed brand off in the best way possible.
Cubic's modern and dynamic new brand identity for our business perfectly represents us as a best-in-class drug development services organisation.
Director, Marketing, Quotient Sciences