Boots Beautiful You

Boots Beautiful You - Header
Boots Beautiful You - Mobile Header v2

Boots Beautiful You

Developing a premium yet personal beauty service

With ambitions to shake up the skincare category, Boots created Beautiful You – an innovative and impartial service designed to take the guesswork out buying beauty products.

After a successful soft launch, we were asked to develop a refreshed brand that reinforced Boots’ position as ‘feel good specialists’, increased footfall in stores and felt both premium and personal to beauty buyers.

Boots Beautiful You - Logo
Boots Beautiful You - Colour Palette
Boots Beautiful You - Logo Development
Boots Beautiful You - Proposition

The brand had to feel intimate and special without alienating customers, so we commissioned world-renowned lettering artist Alison Carmichael to craft a bespoke handwritten logo under our direction. Flowing gracefully, the word mark is sealed with a kiss – because what’s more special than that?

Boots Beautiful You - Bag
Boots Beautiful You - Website - Mobile
Boots Beautiful You - Website - Tablet
Boots Beautiful You - Iconography 1
Boots Beautiful You - Invitation
Boots Beautiful You - Iconography 2
Boots Beautiful You - Advertising

“The Beautiful You brand strikes the perfect blend between elegance and functionality. Working just as hard in digital as it does in-store, we couldn’t be more delighted with Cubic’s work.”

Marketing Director

Boots