NaughtOne + Cubic

NaughtOne + Cubic

April 2021. Author: Oliver Bingham

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Furniture design and manufacturing company NaughtOne has appointed Cubic to develop and launch an upcoming creative campaign.

NaughtOne, part of the Herman Miller Group of companies, selected Cubic following a competitive pitch. The campaign will showcase the company’s unique range of seating, table and storage products – with a focus on people returning to workplaces – across a series of assets including bespoke film and photography. Launching in early June, the campaign will run across NaughtOne’s social channels.

With most office-based employees currently working from home, Cubic’s brief is to demonstrate the positivity and renewed energy of reopened workplaces – from enabling better collaboration to increased productivity and social connection.

“Through their pitch, the Cubic team demonstrated a deep understanding of what we want the campaign to express and achieve” said Grace Todd, Marketing Manager at NaughtOne. “Their strategic thinking and creative ideas for bringing the campaign to life absolutely nailed our brief, and we were impressed with the sector specific research they’d conducted. We’re really looking forward to working with Cubic on the project.”

All at Cubic are hugely excited about the project, and are looking forward to working with the NaughtOne team.

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