Boots Beautiful You
Developing a premium yet personal beauty service
With ambitions to shake up the skincare category, Boots created Beautiful You – an innovative and impartial service designed to take the guesswork out buying beauty products.
After a successful soft launch, we were asked to develop a refreshed brand that reinforced Boots’ position as ‘feel good specialists’, increased footfall in stores and felt both premium and personal to beauty buyers.
The brand had to feel intimate and special without alienating customers, so we commissioned world-renowned lettering artist Alison Carmichael to craft a bespoke handwritten logo under our direction. Flowing gracefully, the word mark is sealed with a kiss – because what’s more special than that?
“The Beautiful You brand strikes the perfect blend between elegance and functionality. Working just as hard in digital as it does in-store, we couldn’t be more delighted with Cubic’s work.”
Marketing Director
Boots
