IMA Group
Thinking forward
IMA Group is an end-to-end product partner to the global auto parts industry. Through leading market insight, unparalleled technical product knowledge and complete control of its vertical supply chain IMA listens to, predicts and responds to the evolving needs of their customers in numerous markets around the world.
With established operations but little-to-no brand awareness – and having grown exponentially in recent years – the IMA team recognised the need for a new group brand that would hold all of the various parts of the business together. So we crafted a bold positioning, future-fit brand architecture and fresh visual identity that does justice to the progressive and ambitious nature of the business.
The brand idea – Think Forward – along with a newly created set of values, informed the approach we took to defining a new architecture, tone of voice and other elements of strategy, identity and expression development.
We crafted the IMA identity to represent the Think Forward idea wholeheartedly – with each of the three single letters of the name making up a dynamic symbol, anchored with a typeface that features a technical aesthetic. Introducing a bold and punchy colour palette and supporting signature typefaces added personality to the brand.
The addition of animated blurred backdrops, all created bespoke, added further dynamism and energy – while creating further depth to the brand’s toolkit and wider expression.
“Cubic helped us clarify our vision for the future of our business, before bringing it to life with creative strategy and inventive design. The confidence we have in our new brand, and in turn the difference it will make to how our business is perceived, reflects the level of commitment Cubic put into the project. We’re delighted with the outcome.”
Martin Shipman
CEO, IMA Group
