MJF Interiors – Relaunch
Relaunching with style
MJF Interiors is a leading furniture supplier and contract fit-out partner to the commercial interiors industry. They partner with visionary architects, designers and furniture manufacturers to create inspiring spaces for some of the world’s most renowned businesses.
MJF Interiors approached us with big plans underway; a new name, a new identity, new office spaces and showrooms – basically, an entirely new beginning. It was our job to push things forward to enable MJF to break new ground by evolving their look and feel and creating a brand expression, web presence and launch campaign that could set the business up for an exciting new chapter.
The brand’s photography and videography needed to set the right tone and mood. We developed a style that aligned the business’ culture and creativity with its ambitions – combining natural people shots with collaborative team scenarios and abstract, design-led imagery to add depth and freshness to the brand’s expression.
Taking design cues from interior magazines and the beautifully designed physical environments of MJF’s showrooms and offices, the brand’s new website demonstrates the detailed and considered approach the business takes to addressing client needs, as well as its vast experience in delivering extensive fit-out projects.
We honed the brand’s colour palette to feel sophisticated yet punchy – with accent colours giving it more energy and a range of soft neutrals aiding both balance and warmth.
“The new name and brand for MJF Interiors is a real step change for us as a business. We researched many companies in this field to partner with and do our ambitions justice, while guiding us along the way to look and feel much more like the design-led business we aspire to become. We found Cubic a perfect match – we are delighted with the work to date and excited to see the continuous work that they create for us.”
Siobhan Burke
Product & Design Consultant, MJF Interiors
