Journal
Thoughts, news and views from the Cubic team
Thoughts, news and views from the Cubic team
02 – Brand is commitment
Your brand doesn’t live in guidelines. It doesn’t live in layouts or touchpoints. It lives in your people – their decisions, instincts, pride and behaviours.
Strategy with a spine: why your brand should stop searching for meaning – and start choosing it
Meaning isn’t a hidden artefact waiting to be found. It’s a decision.
‘Us’ featured in Creative Boom
We're proud to have been featured in Creative Boom for our work with the Woodland Trust.
Cubic Studio Jamz: The sound of getting stuff done
What's fuelling us, besides Lavazza? Give our Spring Spotify playlist a listen to find out...
01 – Brand is meaning
Your brand. It’s a living, breathing narrative. A story that’s forever unfolding. A ripple in the world. But only if it matters.
From idea to reality: Putting concept brands to work
There’s always more than one way to answer a question posed by design. In many ways, that’s the beauty of it – endless possibility.
Catching Up With Oska Health
We sat down with co-founder Niklas Best to look back on the brand creation project that set Oska up for success.
Filling brands with meaning
What is a brand? What makes them matter? Why do some work better than others? We think the answer’s pretty simple… Meaning.
What makes a great brand campaign?
Follow these steps for guaranteed campaign greatness.
Just what the doctor ordered: 5 steps for enhancing pharma brands
Is your pharma brand in need of a dose of freshness? Here's some tips to help you on your way.
Having some Halloween fun with It’s in Nottingham
BOO! We've been continuing our partnership with It's in Nottingham to deliver a Halloween campaign that sets the creative benchmark for future communications.
In conversation: Street-style photographer, Alice Ashley
We sat down with Alice to talk about her style, what she loves about photography and her take on working on the It's in Nottingham refresh.