Cubic
Journal
Thoughts, news and views from the Cubic team
Catching Up With Oska Health
We sat down with co-founder Niklas Best to look back on the brand creation project that set Oska up for success.
Filling brands with meaning
What is a brand? What makes them matter? Why do some work better than others? We think the answer’s pretty simple… Meaning.
What makes a great brand campaign?
Follow these steps for guaranteed campaign greatness.
![Journal - Enhancing Your Pharma Brand](https://cubicstudio.co.uk/wp-content/uploads/2024/01/Journal-Enhancing-Your-Pharma-Brand.jpg)
Just what the doctor ordered: 5 steps for enhancing pharma brands
Is your pharma brand in need of a dose of freshness? Here's some tips to help you on your way.
![IiN Halloween Campaign - Journal Images v3](https://cubicstudio.co.uk/wp-content/uploads/2024/05/IiN-Halloween-Campaign-Journal-Images-v3.jpeg)
Having some Halloween fun with It’s in Nottingham
BOO! We've been continuing our partnership with It's in Nottingham to deliver a Halloween campaign that sets the creative benchmark for future communications.
In conversation: Street-style photographer, Alice Ashley
We sat down with Alice to talk about her style, what she loves about photography and her take on working on the It's in Nottingham refresh.
![Journal - MJF Interiors London Photoshoot](https://cubicstudio.co.uk/wp-content/uploads/2023/09/Journal-MJF-Interiors-London-Photoshoot.jpg)
Behind the scenes: Our photoshoot with MJF Interiors UK
Shooting refreshed imagery and film in MJF Uk's beautiful London showroom.
![Journal - FCC Energy Saving Campaign Globe](https://cubicstudio.co.uk/wp-content/uploads/2023/08/Journal-FCC-Energy-Saving-Campaign-Globe.jpg)
Helping FCC Environment communicate its commitment
We've recently had the pleasure of working with our long-standing client FCC Environment to refresh their sustainability communications.
![Onyx Insight - Wind Turbines Thumbnail](https://cubicstudio.co.uk/wp-content/uploads/2022/10/Onyx-Insight-Wind-Turbines-Thumbnail.jpg)
ONYX Insight + Cubic
We're pleased to be working with wind turbine data and engineering business ONYX Insight.
![Trio of Client Wins - Thumbnail](https://cubicstudio.co.uk/wp-content/uploads/2022/04/Trio-of-Client-Wins-Thumbnail.gif)
A trio of new partnerships
We're delighted to be beginning numerous new partnerships.
![Journal - MJF Interiors Business Relaunch - Thumbnail](https://cubicstudio.co.uk/wp-content/uploads/2021/12/Journal-MJF-Interiors-Business-Relaunch-Thumbnail.jpg)
Supporting an ambitious business relaunch
There's not long to go until MJF Interiors' new brand launches...
![Journal - Staying Immersed](https://cubicstudio.co.uk/wp-content/uploads/2021/09/Journal-Staying-Immersed.jpg)
Staying immersed: Evolving our approach to insight and research
Getting to the heart of a brand is key to making it more effective. And to do that, we need to apply some empathy.