ONYX Insight
A wind of change
As a global leader in wind turbine predictive analytics, ONYX Insight had the tech, the talent and the track record. But their brand and digital presence didn’t reflect it. Over time, their identity had become fragmented – lacking the confidence and cohesion of a business operating at the cutting edge of renewable energy technology.
Our brief was simple: breathe new life into the ONYX Insight brand and digital experience. From an updated strategy to a more expressive, expansive and distinctly digital-first look and feel we rebuilt and refreshed the ONYX brand from the ground up – culminating in a web presence that’s future-facing and ready to convert.
A zingier, more contemporary palette of blues was introduced alongside a sharp, minimalist sans – FK Grotesk – that brought precision, clarity and a sense of purposeful engineering.
Overall, the brand was designed with deliberate restraint and complete consideration – ensuring that every element works as hard as possible.
Signature elements of the brand’s digital experience include a custom navigation bar and menu – adding distinction for all the right reasons.
From an updated strategy to a more expressive, expansive and distinctly digital-first look and feel we rebuilt and refreshed the ONYX brand from the ground up.
“Recognising the potential to stand out in an industry that relies on generic storytelling and visuals, Cubic challenged us to see our brand differently. They simplified the complex, worked collaboratively with our partners and have added genuine clarity, character and confidence to our brand and digital presence. They’re always proactive and easy to trust – even under pressure.”
Jake Howard
Senior Marketing Manager, ONYX Insight
