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Refreshing Bygott Biggs

News

Simon Harrison

21 December 2022

Earlier this year, we were asked to refresh the Bygott Biggs website that we’d designed a few years earlier through new photography.

The Bygott Biggs identity was to stay the same, but the brand needed new imagery to add a more approachable and welcoming feel – removing some of the more corporate and serious imagery that previously made up the site. The feeling from the Bygott Biggs team was that the old imagery didn’t show their true personality anymore, and also wasn't representative of the way they work.Bygott Biggs Belvoir Castle
Shot at Bygott Biggs’ offices on the Belvoir Castle Estate in late Summer by Ben Statham, the photography makes the site feel fresh and more informal, but still retains the same structure and professionalism that we had given the Bygott Biggs brand when we first created it. It just goes to show how much a shift in imagery style can make to how a brand functions and feels… What might seem like a subtle shift really can make a huge difference.Bygott Biggs SofaThe photography will also be used across other marketing materials for the Bygott Biggs brand, including social templates.

As the cold weather has drawn in, it’s felt fitting to reflect back on the great summer we had. We were very happy to have made the most of it with this shoot!

Refreshing Bygott Biggs

News

Simon Harrison

21 December 2022